Original insights on business, marketing and business mindset fresh from the Desk of Elisa Planellas
Is social media a marketing strategy? It is! It's so interesting just how many businesses of all sizes have yet to take advantage of this approach to reaping so many benefits. In this post, I'm going to give a brief, actionable method for creating a social media...
Not all entrepreneurs have marketing skills. Many simply had a good business idea. They turn to agencies to help their business grow instead of initiating that growth themselves. The smaller the budget, the smaller the agency hired, but the approach of these...
Intuition and determination are two great qualities for any entrepreneur to have. Being successful in the long term, however, might require much more of you. Guts can only take you so far. You can push through that list of to-dos and you can make the smart pick...
Contrary to common perspective, being a great entrepreneur isn’t all about having the right strategy, opportunity, funding, or timing. It’s time to realize the missing element: emotional intelligence. Of all the entrepreneurial skills, emotional skills may prove the...
If you’re in business, then you need to know about lead generation. No customers means no sales. The measure of the success your business has may be rooted in how ‘talented’ you are in this one skill. Those who are considered top sales experts are usually...
If there’s any method entrepreneurs can use to propel their new businesses forward, it’s social selling. When you want to start a business on a tight budget, work on your social selling skills. Sales professionals and owners of thriving businesses can use...