Unleash Your Brand’s Potential
with Expert Marketing Consulting for Small Business
Welcome to the World of Extraordinary Brand Expression!
Your Marketing Journey Starts Here.
The AIDASLA Framework: Your Path to Success
made with ♡ by Elisa Planellas
Are you ready for you and your small business to embark on an extraordinary journey of growth and greater success? As a seasoned marketing consultant, dedicated to elevating small brands and empowering the visionaries behind them, I’ve crafted and refined a unique methodology that unlocks the true potential of your brand.
Flourish through a proven, systematic approach that captivates your audiences, fostering lasting loyalty for your brand. It’s called the AIDASLA Framework and it powerfully sets your business on a path of unrivaled, unstoppable achievement.
By immersing myself in your brand and understanding your unique vision, I’ll tailor the AIDASLA framework to your specific needs. Your success becomes my passion, and together, we’ll create marketing strategies that elevate your brand, strengthen your impact, and enhance your bottom line.
A – Awareness
At the Awareness Stage, we focus on making your target audience aware of your brand’s existence and the solutions you offer. By strategically implementing marketing campaigns, we ensure your brand gains visibility and recognition in the market.
- Internal: Understanding your business goals and target audience, we create brand awareness strategies that align with your vision.
- External: We implement eye-catching marketing campaigns across various channels to attract potential customers to your brand.
- Operational: By analyzing data and market trends, we optimize campaigns to increase brand visibility and recognition.
I – Interest
The Interest Stage is all about capturing the attention and curiosity of potential customers. Through compelling content and captivating messaging, we aim to spark curiosity and generate interest in your products or services.
- Internal: Identifying your unique selling points, we craft compelling messages that pique customers’ interest in your offerings.
- External: Engaging content and captivating visuals are used to spark interest and draw potential customers into your sales funnel.
- Operational: Through lead generation and nurturing strategies, we cultivate and sustain interest in your brand, keeping potential customers engaged.
D – Desire
In the Desire Stage, our goal is to create an emotional connection between your brand and your audience. By understanding their desires and pain points, we craft persuasive messages that evoke a strong desire to engage with your brand.
- Internal: We uncover your customers’ desires and pain points, enabling us to tailor persuasive marketing messages that resonate with them.
- External: Emotional appeals and customer testimonials are leveraged to evoke desire for your products or services.
- Operational: By optimizing landing pages and calls-to-action, we create a seamless user experience that encourages desire to take action.
A – Action
At the Action Stage, we prompt potential customers to take the desired action, whether it’s making a purchase, signing up for a newsletter, or requesting more information. We employ effective calls-to-action and time-sensitive offers to encourage immediate action.
- Internal: We facilitate smooth sales and marketing alignment, ensuring that your team is ready to convert leads into customers.
- External: We employ persuasive calls-to-action and time-sensitive offers to prompt immediate action from potential customers.
- Operational: By implementing effective tracking and analytics, we measure conversion rates and optimize strategies for better results.
S – Satisfaction
The Satisfaction Stage focuses on delivering a positive customer experience. By nurturing post-purchase relationships and ensuring your brand fulfills its promises, we foster customer satisfaction and loyalty.
- Internal: We prioritize customer satisfaction by nurturing post-purchase relationships and ensuring that your brand delivers on promises.
- External: Positive customer experiences are highlighted through reviews and testimonials, fostering satisfaction and loyalty.
- Operational: We implement customer feedback loops to continuously improve services and maintain high levels of customer satisfaction.
L – Loyalty
Building brand loyalty is the objective of the Loyalty Stage. Building loyalty strategies, we focus on retaining customers and turning them into brand advocates.
- Internal: Loyalty programs and exclusive offers are deployed to foster long-term customer relationships.
- External: Positive customer experiences are highlighted through reviews and testimonials, fostering satisfaction and loyalty.
- Operational: We use data analytics to identify and nurture loyal customers, further enhancing brand loyalty.
A – Advocacy
The Advocacy Stage involves encouraging and leveraging customer advocacy to amplify your brand’s reach. We actively engage with customers and foster a community of brand advocates who promote your business.
- Internal: By actively engaging with customers and addressing their needs, we create brand advocates who promote your business.
- External: We encourage customer referrals and user-generated content to amplify positive word-of-mouth.
- Operational: By tracking advocacy metrics, we measure the impact of brand advocates in expanding your brand’s reach.
Ready to Experience the Greater Success that Awaits You?Â
Are you ready for you and your small business to embark on an extraordinary journey of growth and greater success? As a seasoned marketing consultant, dedicated to elevating small brands and empowering the visionaries behind them, I’ve crafted and refined a unique methodology that unlocks the true potential of your brand.
Flourish through a proven, systematic approach that captivates your audiences, fostering lasting loyalty for your brand. It’s called the AIDASLA Framework and it powerfully sets your business on a path of unrivaled, unstoppable achievement.
By immersing myself in your brand and understanding your unique vision, I’ll tailor the AIDASLA framework to your specific needs. Your success becomes my passion, and together, we’ll create marketing strategies that elevate your brand, strengthen your impact, and enhance your bottom line.
Why Choose Elisa as Your Marketing Consultant?
Your marketing defines how you are perceived in the world, and I believe it should be a true reflection of your essence. Your business deserves marketing that sets you apart and makes a lasting impact. It’s about more than communication; it’s about crafting an enriching experience that benefits you and those you serve.
My approach is simple yet powerful, rooted in the signature AIDASLA framework. By immersing myself in your business, I treat it as if it were my own, highlighting your passion and uniqueness. The outcome is a marketing strategy that breathes life into your business, captivating both current and potential clients.
Let’s embark on a transformational journey that unleashes the full power of you, your business, and your brand’s potential. Are you ready to take the next step towards success? Together, we’ll create an exceptional experience of professionalism that resonates internally, externally, through operational excellence.
As a well-seasoned small business marketing consultant, ex-corporate executive, and entrepreneur I am fueled by passion and driven by results. With my marketing expertise and your passion, the possibilities are limitless. Together, we’ll elevate the quality of your marketing and the experience you are providing to your audience.
Your Success, Our Mission.
FAQs
Can you help with rebranding by business?
Will you assist with implementing the marketing strategy?
What if I already have an in-house marketing team?
How long does a typical consulting engagement last?
The duration that I recommend varies depending on the complexity of your goals and the scope of services. We can discuss the timeline to ensure our alignment.
Are you ready to get started?
What My Clients Say:
Elisa has been supportive through all the challenges we’ve encountered as a growing nonprofit.
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When we met Elisa, it was right after a company tried to scam our charity out of $5,000 dollars for work they promised to do in building a website and managing the marketing. But Elisa heard our story and took immediate charge to help us get to where we are today, providing continuous support through her work in online marketing.
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We highly recommend Elisa for all your digital marketing programs!
Could It Be That I’m the Marketing Consultant You Want for You and Your Business?
My Specialties
1. Marketing Strategy Development
Crafting a solid marketing strategy is the foundation of your success. I’ll work closely with you to understand your business goals, target audience, and competition.
With a well-defined strategy in place, you’ll gain a clear roadmap to achieve your objectives and stay ahead.
2. Branding and Positioning
Your brand is your business’s identity, and I take branding seriously. I’ll help you create a distinctive brand identity that resonates with your audience and sets you apart.
Let’s craft a compelling brand story that speaks directly to your customers, leaving a lasting impression.
3. Content Strategy
Content is king, and I am a master of the realm. I’lll develop a tailored content strategy that engages, educates, and converts your target audience while helping your business show up more often in search results.
From captivating blog posts to attention-grabbing social media content, your message will reach the right people at the right time.
4. Sales and Marketing Alignment
The synergy between your sales and your marketing is vital to business growth. We’ll bridge that gap between these areas of focus, ensuring seamless collaboration and a united front.
With my expertise, you’ll experience enhanced lead generation, increased conversion rates, and improved customer satisfaction.
5. Marketing Automation
Let’s harness the power of automation to streamline your marketing efforts. We’ll leverage cutting-edge marketing automation tools to save you effort while maximizing your impact and expediting growth.
From personalized email campaigns to automated lead nurturing, your business will thrive with my seamless automation solutions, hand-selected for your business and implemented on your behalf.