A Framework-Driven Approach to Authentic Marketing
If you’re tired of staring at a blank screen trying to figure out what to post — or worse, posting something just to “stay visible” — you’re not alone.
So many practice owners, coaches, and creatives feel stuck in the cycle of content chaos:
- You have too many ideas — or none at all.
- Your posts feel disconnected from your deeper work.
- You’re either oversharing or sounding robotic.
- You’re trying to stay consistent, but it all feels forced.
The issue isn’t creativity. It’s context.
And that’s exactly what the AIDASLAR Framework (aka The 8-Phase Framework) gives you.
Content That Matches Where You Are
The AIDASLAR Framework is built around the natural rhythm of growth — something we don’t just experience internally, but express externally.
The 8 Phases:
Awareness → Interest → Desire → Action → Satisfaction → Loyalty → Advocacy → Reflection
Each phase has its own energy — and that energy can (and should) be reflected in your content.
For example:
- In Awareness, you might write about something you’ve recently realized or seen differently.
- In Desire, your content might reflect a bold vision or a shift you’re leaning into.
- In Reflection, you might share a lesson you’ve integrated or a pattern you’ve noticed.
This approach doesn’t just create content.
It creates cohesive narrative flow — inside your business and across your platforms.
How to Build a Monthly Content Plan with AIDASLAR
Here’s a simple, repeatable method you can use:
1. Name the Phase You’re In
Start by asking: Where am I in the cycle right now?
This grounds your voice in truth — and makes the next step easier.
2. Choose 4 Phases to Focus On
You don’t have to cycle through all 8 each month. Choose 3–4 that resonate with your current season.
Example:
- Awareness (what I’m noticing)
- Desire (what I’m reaching for)
- Action (what I’m doing)
- Satisfaction (what’s feeling good)
Each one becomes a weekly theme.
3. Use the PIE Lens to Craft Content
For each post, ask:
- Procedural (P): What’s the process or method I’m showing or modeling?
- Internal (I): What’s true for me right now?
- External (E): How does this relate to my audience’s world?
Now you’re not just posting — you’re communicating with depth and clarity.
The Benefits of Framework-Based Content
- ✅ It’s more authentic: Because it reflects your actual process and state of growth.
- ✅ It’s easier to write: You’re not guessing — you’re mapping.
- ✅ It connects more deeply: Your content becomes a mirror for your clients’ own experience.
- ✅ It scales: You can repurpose phase-based themes into emails, videos, and offers without losing alignment.
You’re not creating content about the framework.
You’re using the framework to create content that reflects who you are and what you’re building.
That’s how consistency becomes effortless — and visibility becomes meaningful.
Want to See the Framework in Action?
Inside The 8-Phase Hub, we walk through each phase with examples, templates, and real-time insights. You’ll also find evolving tools to help you use the framework not just in content — but in offers, decisions, and strategic planning.
If you’ve ever thought, “I know what I want to say… I just don’t know how to say it consistently,” this is the structure that changes everything.
0 Comments