The 8-Phase Framework
Structure for clarity. Space for individuality. Movement that lasts.
The 8-Phase Framework invites you to think like a visionary, plan like a strategist, and show up like you mean it. This transformational model is rooted in the 8 phases of EMDR (eye movement desensitization reprocessing) as developed by psychologist Dr. Francine Shapiro as a trauma treatment — here reimagined as a set of principles and practices to guide practitioners through aligned growth in business, life, and leadership.
This framework draws its structure from EMDR — a remarkable therapy known in the mental health industry for helping individuals process and rapidly resolve traumatic experiences and core negative beliefs. Applied beyond the clinical setting, the same eight-phase progression becomes a powerful conduit for holistic transformation in entrepreneurship.
The 8-Phase Framework creates the space for profound depth, direction, and evolution — not as separate efforts, but as one cohesive process. Whether you’re a therapist, coach, or entrepreneur, this framework helps you overcome friction, find clarity, and build momentum — without burning out or losing your voice.
It’s more than a process. It’s a perspective shift.
Now we can integrate business strategy, inner work, and authentic self-expression.
What began as a therapeutic model has become a practical and powerful framework for aligned business evolution.
Where It Began — and Why It Works
The 8-Phase Framework was born at the intersection of EMDR therapy, business clarity, and values-based marketing. After years of working as a marketing consultant and business coach to not only small business and private practice owners but particularly EMDR trainers, consultants, and therapists, it became clear: most so-called marketing problems are actually clarity problems.
Inspired by EMDR’s elegant structure for processing and healing, The 8-Phase Framework takes that same profound transformational arc and applies it to professional development, business leadership, and soul-aligned entrepreneurship.
Today, The 8-Phase Framework is used by therapists, coaches, consultants, and creatives who want their businesses — and their inner lives — to feel as intentional as the work they deliver.
Elisa Planellas
Creator of The 8-Phase Framework
The 8-Phase Framework at a Glance (AIDASLAR)
Each phase in the framework is a translation of the coordinating EMDR phase and reflects a core part of meaningful change.
It’s not linear — it’s cyclical, dynamic, and deeply personal. This isn’t about following a script. It’s about seeing clearly, acting with purpose, and growing with alignment.
- Phase 1 (History Taking): Awareness – Identify what’s present, what’s missing, and what’s ready for change
- Phase 2 (Preparation): Interest – Connect to your desire and create the inner foundation for expansion
- Phase 3 (Assessment): Desire – Define your true goals and surface the challenges or patterns in the way
- Phase 4 (Desensitization): Action – Take aligned steps forward — with strategy, not stress
- Phase 5 (Installation): Satisfaction – Pause to notice what’s working and celebrate integration
- Phase 6 (Body Scan): Loyalty – Stay committed to your vision, your values, and your next evolution
- Phase 7 (Closure): Advocacy – Own your voice and share your message in a way that’s real
- Phase 8 (Re-evaluation): Reflection – Zoom out, review, and refine — because clarity is a cycle, not a destination
Why the 8-Phase Framework Stands Out
This isn’t coaching jargon or productivity fluff.
It’s a practical framework for conscious growth — whether you’re building a business, expanding your offerings, or navigating a meaningful shift.
🔹 Created for therapists, coaches, and entrepreneurs
🔹 Grounded in trauma-informed thinking and EMDR principles
🔹 Works with both inner transformation and external strategy
🔹 Gives you structure without rigidity
🔹 Respects your voice, your pace, and your unique process
🔹 Helps you build skills in business decision-making and marketing rooted in alignment
This Is More Than a Model. It’s a Mindset.
If you’ve ever felt like business strategy leaves your soul behind — or inner work leaves you unclear on next steps — The 8-Phase Framework will feel like home.
It’s not about doing more — it’s about doing what matters, in the right order, in a way that actually feels good.
Ways to Engage with the Framework
Join The 8-Phase Hub
Access tools, templates, and in-depth learning for each phase. Ideal for therapists, coaches, and creatives ready to apply the framework to their business or brand.