The 8-Phase Framework

Designed for purpose-driven entrepreneurs, this framework is where structured reflection meets transformational momentum — for those who want to grow their business from the inside out, defined by clarity, alignment, and self-leadership at every phase.

Structure for clarity. Space for individuality. Movement that lasts.

The 8-Phase Framework invites you to think like a visionary, plan like a strategist, and show up like you mean it. This transformational model is rooted in the 8 phases of EMDR (eye movement desensitization reprocessing) as developed by psychologist Dr. Francine Shapiro as a trauma treatment — here reimagined as a set of principles and practices to guide practitioners through aligned growth in business, life, and leadership.

This framework draws its structure from EMDR — a remarkable therapy known in the mental health industry for helping individuals process and rapidly resolve traumatic experiences and core negative beliefs. Applied beyond the clinical setting, the same eight-phase progression becomes a powerful conduit for holistic transformation in entrepreneurship.

The 8-Phase Framework creates the space for profound depth, direction, and evolution — not as separate efforts, but as one cohesive process. Whether you’re a therapist, coach, or entrepreneur, this framework helps you overcome friction, find clarity, and build momentum — without burning out or losing your voice.

It’s more than a process. It’s a perspective shift.
Now we can integrate business strategy, inner work, and authentic self-expression.

What began as a therapeutic model has become a practical and powerful framework for aligned business evolution.

Where It Began — and Why It Works

The 8-Phase Framework was born at the intersection of EMDR therapy, business clarity, and values-based marketing. After years of working as a marketing consultant and business coach to not only small business and private practice owners but particularly EMDR trainers, consultants, and therapists, it became clear: most so-called marketing problems are actually clarity problems.

Inspired by EMDR’s elegant structure for processing and healing, The 8-Phase Framework takes that same profound transformational arc and applies it to professional development, business leadership, and soul-aligned entrepreneurship.

Today, The 8-Phase Framework is used by therapists, coaches, consultants, and creatives who want their businesses — and their inner lives — to feel as intentional as the work they deliver.

Elisa Planellas

Creator of The 8-Phase Framework

Elisa Planellas

The 8-Phase Framework at a Glance (AIDASLAR)

Each phase in the framework is a translation of the coordinating EMDR phase and reflects a core part of meaningful change.

It’s not linear — it’s cyclical, dynamic, and deeply personal. This isn’t about following a script. It’s about seeing clearly, acting with purpose, and growing with alignment.

  • Phase 1 (History Taking): Awareness – Identify what’s present, what’s missing, and what’s ready for change
  • Phase 2 (Preparation): Interest – Connect to your desire and create the inner foundation for expansion
  • Phase 3 (Assessment): Desire – Define your true goals and surface the challenges or patterns in the way
  • Phase 4 (Desensitization): Action – Take aligned steps forward — with strategy, not stress
  • Phase 5 (Installation): Satisfaction – Pause to notice what’s working and celebrate integration
  • Phase 6 (Body Scan): Loyalty – Stay committed to your vision, your values, and your next evolution
  • Phase 7 (Closure): Advocacy – Own your voice and share your message in a way that’s real
  • Phase 8 (Re-evaluation): Reflection – Zoom out, review, and refine — because clarity is a cycle, not a destination

Why the 8-Phase Framework Stands Out

This isn’t coaching jargon or productivity fluff.

It’s a practical framework for conscious growth — whether you’re building a business, expanding your offerings, or navigating a meaningful shift.

🔹 Created for therapists, coaches, and entrepreneurs

🔹 Grounded in trauma-informed thinking and EMDR principles

🔹 Works with both inner transformation and external strategy

🔹 Gives you structure without rigidity

🔹 Respects your voice, your pace, and your unique process

🔹 Helps you build skills in business decision-making and marketing rooted in alignment

 

This Is More Than a Model. It’s a Mindset.

 

If you’ve ever felt like business strategy leaves your soul behind — or inner work leaves you unclear on next steps — The 8-Phase Framework will feel like home.

It’s not about doing more — it’s about doing what matters, in the right order, in a way that actually feels good.

Ways to Engage with the Framework

Join The 8-Phase Hub

Access tools, templates, and in-depth learning for each phase. Ideal for therapists, coaches, and creatives ready to apply the framework to their business or brand.

Attend a Workshop

Experience each phase with guided instruction and reflection. Perfect for those wanting to embody the framework before integrating it into client work or content.

Book a Clarity Session

Work with me one-on-one to apply the framework to your vision, messaging, or strategy. These sessions blend insight with implementation.