A New Way to Grow Your Practice from the Inside Out
You’ve done the trainings. You’ve built the caseload. You’re showing up, doing the work, and holding space for everyone else.
And yet — your practice still doesn’t feel like it’s working for you.
Not because you’re doing it wrong. But because most of the business advice out there isn’t built for people like you — people who lead with depth, who’ve studied what real transformation looks like, and who know that inner and outer progress can’t be separated.
That’s where the 8-Phase Framework comes in.
Rooted in EMDR’s structure but adapted for practice and business growth, this isn’t just a productivity tool or planning system. It’s a map. One that helps you understand exactly where you are, what’s needed next, and how to create sustainable momentum — from the inside out.
Whether you’re working on your marketing, clarifying your offers, building a team, or reconnecting with your vision, this framework helps you do it with alignment, structure, and meaning.
Why a Framework at All?
You’ve been trained to trust the process. But in business? That process is often missing.
What you’re left with is scattered advice, reactive decisions, or strategies that don’t match your values. The 8-Phase Framework changes that. It offers a steady, sequenced path — so that you don’t have to guess where to go next or question whether you’re falling behind.
Instead of pushing harder, this framework invites you to pause, assess, and pivot — not because you’re stuck, but because you’re smart enough to recognize the pattern.
Meet the 8 Phases
This isn’t a linear checklist. It’s a dynamic cycle — one that reflects how real growth actually happens: in layers, in loops, in motion.
Here’s the sequence at the heart of the 8-Phase Framework:
Awareness → Interest → Desire → Action → Satisfaction → Loyalty → Advocacy → Reflection
Each phase plays a critical role:
- Awareness: Naming what’s true right now
- Interest: Building readiness and emotional alignment
- Desire: Clarifying what you actually want to create
- Action: Taking intentional, contextual steps forward
- Satisfaction: Measuring alignment, not just outcomes
- Loyalty: Committing to what works
- Advocacy: Expanding your reach from a grounded place
- Reflection: Integrating what you’ve learned so the cycle begins again — stronger
These phases aren’t just concepts. They’re active, working elements in your business and internal system. And once you start recognizing them, they show up everywhere.
The PIE Lens: Making It Real
Each phase can be explored through what I call the PIE lens:
- Procedural (P): What process or structure is in place?
- Internal (I): What’s happening inside you (or the system)?
- External (E): What’s happening in your environment or your expression?
This gives the framework depth. You’re not just ticking boxes — you’re understanding how your nervous system, your strategy, and your external messaging all interact.
You can use this to:
- Plan your content
- Restructure your offers
- Navigate a season of burnout
- Rebuild your brand identity
- Launch a new service with integrity
This framework doesn’t box you in — it meets you where you are.
Who Is This For?
- EMDR therapists who want to bring their clinical insight into strategic business growth
- Private practice owners who want to run a business that supports them — not drains them
- Coaches and solopreneurs who crave structure without selling their soul
- Creatives and growth-minded professionals who know that clarity comes in phases, not sprints
If you’ve ever said, “I just need to figure out what’s next,” this framework gives you a way to do exactly that — without bypassing the real work that makes your business meaningful.
More Than a Model — A Living Practice
I created the 8-Phase Hub as the living workspace where this framework comes to life. It’s where you can explore each phase in depth, ask questions, apply the model to your own challenges, and move through the cycle with real-time support.
Whether you’re here for the structure, the strategy, or the clarity it brings — this framework is designed to help you build a business that actually feels like you.
Want to see where you are in the cycle right now?
Join the Hub and access our interactive phase guides, evolving tools, and exclusive insights that meet you exactly where you are.
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