What is with the delay? While stories abound of entrepreneurs hitting record-breaking sales just a few months after inception, others work for years on their big idea, hoping to one day realize its greatness.
Discrepancies in speed to market and profitability happen in all niches, industries and businesses of all sizes.
Some of the entrepreneurs who are slow to make gains often cite either the uniqueness of their idea or lack of capital as the reason for the lag. But in their heart what they want more than anything is to see those customers and profits finally come flowing in.
Sometimes, moving forward is just about getting out of your own way. Competition can be an illusion for you, meaning you don’t have to let others establish your style or pace.
You can go beyond the standards and establish new and higher levels. You can branch out in new ways that no one else has ever thought of or attempted, overcoming your hurdles with ease and positioning yourself as an uncatchable leader. Self-belief is the only prerequisite.
Even if you feel that there’s still a few kinks in your strategy, and even if you can’t yet afford certain sales, marketing or even production or delivery tools, you can do more to achieve success. In fact, you can see significant progress in your business the next 30 days or less, despite odds and potential setbacks.
If you’ve been wanting to get your business off the ground but have been struggling, or have an existing business that you want to grow, now is as good a time as any to give it a good forward push. Only two things are needed: The right mindset and the right approach.
The 30-Day Leap
How can you make a substantial difference in a new or struggling business in just 30 days? Put new focus on your sales process. Make the leap to sales because sales is what this next 30 days has to be all about.
Even if you feel that sales has already been your focus, you’re reading this and that means there’s room to do something different.
Just working harder at it may not be your answer. But, if you have to go for the low-hanging fruit to boost revenue fast, then go for it. The revenue you bring in can be re-invested in your business to help you make an important pivot.
This is especially important to those who are solopreneurs. While some are such because it’s their big dream to start a lifestyle business, others are such simply because they can’t afford to hire a team or start any other kind of business.
In any event, the push to profitable can open the way to more.
So, it doesn’t matter if you plan to build a sales team someday. It doesn’t matter if you had hoped to run your business off inbound leads only by investing in enough marketing. The 30-day push is all about the push to profits any way you can get them while maintaining high standards and introducing your brand, product or service, and yourself to the market.
Let me also add that it doesn’t matter if you think your existing team is somehow lacking. It doesn’t matter if you haven’t figured out all the pieces yet.
This next 30 days is all about you. Through it, not only will you boost revenue, but you’ll also gain invaluable insights about your market, your business and yourself.
Thinking in Terms of Minimally Viable
Entrepreneurs are usually highly passionate people. Tell some of them to just make the leap with their idea and they’ll think you don’t understand them.
They’ll feel that they can’t because such abrupt forward movement might undermine their brand image and the level of quality they want it to represent. Of course, that’s hooey. Hogwash, in fact.
A minimally viable launch isn’t an insult to your brand and your target market. It can result in greater quality because your product, offer and approach are being shaped by direct experience with those you seek to serve.
But this is more than a market test. This avid push will force you beyond any knowledge or insight you may already have. And that’s wonderful because every business that wants to stay relevant long-term must continue to evolve.
Think about it: Did Apple hold back from selling the first Mac out of some long vision for creating the iPad one day? For that matter, did Alexander Graham Bell keep his invention of the telephone a secret so that he could be the one to make smartphones?
The computer and the telephone are both inventions that started with rough versions which were still made available to consumers – dial-up internet anyone? – and evolved through not only laboratory work but data gained from usage and consumer feedback.
Tightening Up to Turn it Loose
Now back to you. It’s time to sort out what you can do now to take action versus what your vision is for ‘someday’.
If you always work for ‘someday’ you miss out on the invaluable lessons and blessings of now. You can make major business advances in terms of profit in the next 30 days. The first step is stripping away the excess baggage that’s holding you down – and often, that baggage is mental.
How can you tell what to keep and what to put aside to work on at either a slower pace or later? Take your 30-day target and put it at the forefront. Then, let everything else fall in line.
Yes, we are driven by passion over profit. In this case, even if just for this moment, it’s time to let profit have the stage for a while.
And now your focus steps from profit to people, as people are the ones who buy. The question goes beyond identifying your ideal customer to ask who it is you can get in front of right now.
Be willing, if need be, to craft your offer around who you can reach now in high enough quantities with minimal investment for maximum returns. This may take some thinking outside of your usual box.
Unyielding Focus and Massive Action
To make significant progress for your business in the next 30 days, you must be willing to sell how your current pool of potential buyers buy. This consideration has a lot to do with the sales process itself, as where it must start has an impact on your targets’ buying behavior, guaranteed.
If all you have, for example, is a list of cold emails, recognize the need for the warming period. Also know that your first goal may not be to go for the appointment but to fill in the contact record more completely. After all, some prospects are more responsive to text messages or phone calls or Facebook Messenger messages, etc.
Finding ways to entice the people on your list to have a more complete connection with you could be the substance of the first offer you should create. But this is just an example. Make preparing this a top priority.
It’s an introductory sales process; think of it as the only way to get your product or service out the gate and into the market where it can produce money.
Where Will You Be in 30 Days?
Maybe you’ll be in the exact same position. If you don’t take action, even if it’s just in the form of thinking differently, then I think it’s most likely.
If you have been struggling for years, now is the time to put that behind you. If you doubt you can make big forward movements in just 30 days, then act and prove it to yourself.
Once you get on this road, you’ll soon find that everything will start to fall in place. What made all the difference was your determination.